PPC

Pay-per-click, or online advertising in a broader sense, is an essential facet of any company’s online marketing strategy. Finding and retaining a good PPC agency to bring in the leads and sales is perhaps just as essential.

Melbourne's Leading Boutique PPC Agency

A well-planned and exectuted organic strategy needs to be complemented by a paid media plan. This is essential in order to enhance results, strengthen gaps of weakness and capitalize on immediate trends and opportunities.

For us, online advertising and pay-per-click is never simply a case of ‘one size fits all’. Far from it. Every company’s offering, audience, and target market is different and requires its own unique approach.

We Provide

#1

Google Ads Management

Managing all of the nuances associated with a Google Ads campaign is no mean feat. After all, it is a huge platform that spans search ads, display ads, shopping ads and video ads while reaching over 90% of people on the internet.

 

Our Google Ads-certified experts will manage your ad campaigns to the highest level. We deliver unbeatable optimisations, managing your ad budget as if it were our own. Increasing leads and sales while minimising your cost-per-acquisition is core to what we do.

 

Vim Digital – Google Ads management professionals.

#2

Outbrain Native Ads

Making a native ads campaign a business success is a real art form. Balancing an attention-grabbing headline and thumbnail with a tone that fits the placement website is key. All the while, the audience expects to be delivered genuinely engaging and useful content once they click. And the advertiser? Well, they are looking to deliver brand engagement, leads and sales.

 

Creative expertise and technical nous are the order of the day when managing native ads. Vim Digital has these qualities and Outbrain experience in spades. Everything that you would want from a native ads agency.

#3

Meta for Business

With 94% of Facebook’s advertising revenues coming from mobile, this is a key platform to target audiences predominantly present on this device.

 

Facebook offers a multitude of advertising options. Targeted text ads, image ads, video ads (with polls if desired), carousel ads, Stories ads, dynamic ads, Messenger ads, Instant Experience ads and more.

 

This is a huge ecosystem to navigate and master, so leave it to the experts at Vim. We are the Meta ad agency that can design and execute the perfect ad mix and targeting for your business.

#4

LinkedIn Marketing Solutions

A B2B marketer’s dream, LinkedIn Marketing Solutions offers a suite of advertising options with amazing targeting capability.

 

LinkedIn is the most-used social media platform amongst Fortune 500 companies, and 92% of B2B marketers include LinkedIn in their digital marketing mix.

 

There’s sponsored content, sponsored messaging, text ads and dynamic ads – all with the kind of targeting that means you’ll really hit your desired business audience. 

 

If it’s a LinkedIn ads agency you’re looking for, then look no further. Vim Digital has you covered.

#5

Microsoft Advertising (formerly Bing Ads)

Often the forgotten competitor to Google Ads, you could be omitting one-third of your potential search audience by not using Microsoft Advertising for search ads.

 

Bing commands a near 34% search market share in some major regions. Also worth noting is that Bing has a larger share of older users (above 34). If your target market falls into this category then Microsoft Advertsing need serious consideration.

 

An added bonus of advertising on the Microsoft network is that your ads will be shown on three different search engines – Bing, Yahoo and AOL.

#6

Quora for Business

Quora is an absolute goldmine of truly engaged prospects. After all, they visited the popular ‘question and answer’ site to proactively seek a detailed answer to their query.

 

Here’s the best part. Your company can be front and centre when a prospect is looking to satisfy their query. Simply target topics, keywords or specific questions that align to your offering or product. Voila! Your solution is in prime position when the prospect is in full-on research mode.

 

Quora offers other types of targeting capabilities too including retargeting of website visitors, list match targeting and lookalike targeting.

You can trust Vim Digital to expertly manage your online ad campaigns and deliver market-leading results. These are the kind of results only achievable by a leading boutique PPC agency like Vim.

We have years of experience across platforms such as Google Ads, Meta for Business, Outbrain, LinkedIn Marketing Solutions, Microsoft Advertising (formerly ‘Bing Ads’) and Quora for Business.

Whether it be search ads, display ads, video ads, targeted ads or native ads – there’s a custom mix that’s just right for your business.

ppc agency melbourne